MARCY VAN HORN
Vice President, Strategic Design and User Research
Marcy joined BFF as a design strategist with 15+ years of experience in user research, design, and education. A specialist in human-centered design, equity-centered design, and design thinking methods, Marcy has the role of both understanding and advocating for student needs in the design of BFF’s programs, models, products, and services. As a designer with a social-justice bent, she’s especially interested in exploring ways that ISAs can create opportunities for students, such as DREAMers, who are not eligible for federal aid.
Marcy started her career teaching linguistics and technical communication at the college level. Since that time, she has worked as an experience designer and strategist on a variety of software and service design projects—from multi-phase software transformation endeavors to non-profit program design. In the process, she has led both user research and user experience design teams. Just prior to joining BFF, Marcy operated a design consultancy specializing in educational technology.
Marcy earned a master’s in TESL/EFL (applied linguistics) with distinction from St. Michael’s College and a bachelor’s in international studies, summa cum laude, from Pepperdine University. In addition, she holds qualifications in web accessibility, Scrum product ownership (CSPO), interaction design, and LEGO Serious Play.
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